The Advertising Concept Book (First

The Advertising Concept Book (First
Author : Pete Barry
Publisher : Thames & Hudson
Total Pages : 320
Release : 2016-08-01
ISBN 10 : 050051898X
ISBN 13 : 9780500518984
Language : EN, FR, DE, ES & NL

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially sketched by the author - also reinforce the book's core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.

The Advertising Concept Book (First
Language: en
Pages: 320
Authors: Pete Barry
Categories:
Type: BOOK - Published: 2016-08-01 - Publisher: Thames & Hudson

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This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrate
The Advertising Concept Book
Language: en
Pages: 272
Authors: Pete Barry
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher:

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A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than i
Advertising Concept and Copy 3rd Edition
Language: en
Pages: 0
Authors: George Felton
Categories: Antiques & Collectibles
Type: BOOK - Published: 2013-08-06 - Publisher: National Geographic Books

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The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. A classic text now in a new edi
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Language: en
Pages: 577
Authors: Sandra Moriarty
Categories: Business & Economics
Type: BOOK - Published: 2014-08-01 - Publisher: Pearson Australia

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The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning
Advertising by Design
Language: en
Pages: 272
Authors: Robin Landa
Categories: Design
Type: BOOK - Published: 2016-11-21 - Publisher: John Wiley & Sons

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A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and
Technical Abstract Bulletin
Language: en
Pages:
Authors:
Categories: Science
Type: BOOK - Published: 1980 - Publisher:

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Valence 3/E
Language: en
Pages: 460
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Categories: Valence (Theoretical chemistry).
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Inleiding in de theoretische chemie
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Language: en
Pages:
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Categories: Marketing
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Digital Marketing Trends and Prospects
Language: en
Pages: 166
Authors: Dr. Shakti Kundu
Categories: Computers
Type: BOOK - Published: 2021-01-15 - Publisher: BPB Publications

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Familiarize yourself with different effective strategies in Digital Marketing KEY FEATURES • Understand the basics terminologies in Digital Marketing • Unde
Advertising and Integrated Brand Promotion
Language: en
Pages: 824
Authors: Thomas C. O'Guinn
Categories: Advertising.
Type: BOOK - Published: 2003 - Publisher: South-Western Pub

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Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginativ